When hiring a B2B Magento developer, you want a team that:
At IronPlane, we specialize in Magento development services and have a decade of experience working with B2B businesses — building up Magento sites, rescuing “broken” Magento sites, and optimizing current sites to better support B2B operations.
Through our consultative approach, we hone in on the current challenges with your site, determine how you can use your website as an effective sales tool, and develop your site to support key business goals.
In this post, we talk about our process when working with B2B companies — discussing three case studies from past projects — and how we find the right solutions to support unique business goals.
IronPlane’s team is knowledgeable in both Magento Open Source and Adobe Commerce Cloud and has helped many B2B companies optimize their eCommerce websites to increase conversion rates and support the sales process. Contact our development agency for a free consultation.
We get to know your business and sales enablement platform on a deep level through a business discovery and site audit. This lets us:
We offer three audit options, including:
During our Business Discovery, we gather information about your business, interviewing company stakeholders and key organization members. We focus on understanding your website goals, what challenges you’re facing, and how your Magento store can support your sales team and business operations.
Once we understand the goals you have for your website and the work we need to do, we meet with you to review our plan and discuss timelines for projects. Most clients are looking for a variety of upgrades and changes to their site, so we’ll plan with you to prioritize projects in the order that makes the most sense for your goals and timelines (and to minimize business disruptions).
For example, let’s say you want to migrate to Magento from another B2B eCommerce platform (or from Magento 1 to Magento 2). We’d map out a single project to get you up and running on the latest version of Magento 2 with a comprehensive implementation of your desired customizations including design and unique B2B functionality.
If you prefer a rapid launch, we choose a phased approach where we get the core site up and running followed by a phased approach to deliver other components such as an integration with your ERP or newly designed interactive product pages and custom landing pages.
Whichever way you’d prefer to work, you’ll be matched with a dedicated Solution Specialist who will be your main point of contact to provide updates and discuss timelines for upcoming projects.
We work with many B2B clients on a long-term basis, fully managing their Magento sites (updates, security patches, extensions). Plus, all of our Solution Specialists are well-versed in best practices for B2B businesses, so they can monitor the results of projects and provide actionable insights to continually optimize your site to support business goals.
Below, we review three case studies to demonstrate how our dedicated Magento developers helped B2B companies develop their online stores to simplify the ordering process and increase bottom line.
Omni International is a prominent manufacturer and distributor of laboratory equipment, selling to individual labs and large research groups, and they are known for their expansive product catalog.
They came to IronPlane with several goals — they needed:
The first task was to move their site to Magento 2 and implement Magento B2B Commerce, which gave them add-to-cart and add-to-quote functions. This transition also granted customers the ability to easily maneuver the site and explore products, bundles, and accessories. They were able to read corresponding research and request formal quotes.
IronPlane completed several other improvements, including:
These improvements led Omni International to experience:
Gat Creek, a custom furniture retailer, came to us without a digital sales enablement platform. In the past, they’d used printed catalogs and store displays to sell to customers, but they struggled to portray product offerings (and all the possible variations of it) so customers could see what their furniture would look like before placing an order.
Gat Creek needed a website with interactive product pages so users could select the furniture they’re interested in; customize it with various wood, finish, and hardware options; visualize their order before clicking purchase. Their eCommerce store also had to appeal to both B2C and B2B customers.
Our team set up Gat Creek with a Magento storefront and implemented custom-tailored AWS Magento hosting so their site remains secure and stable.
We also created a 3D product visualizer with an added AR feature, so customers could customize their furniture’s hardware, wood, and finish; preview a dynamic model of their order; see what the furniture will look like in their living space. These features make it easier for customers to engage with products and get a more realistic look at furniture before making their purchase.
In addition, we enabled omnichannel ordering, so customers can order directly with Gat Creek or with retailers, and sales are credited back to the proper retail partner.
Once our work was complete, Gat Creek saw an uptick in applications from interior designers, as well as:
Jewelry wholesaler Royal Chain Group was struggling with a high bounce rate and a low returning visitor rate. They came to IronPlane looking for:
We started by installing our open-source Magento foundation, Colibri, which has a lightweight code profile — providing high performance, scalability, and lower ownership costs.
Then, we created an intuitive search function so users could easily find products and jump from one product page to the next. Afterwards, we installed a custom module that can automate price updates to reflect current gold and silver values so that every product on the site has accurate pricing. This same module can update user profiles so website visitors can see current orders and balances.
In addition, we:
Our work with Royal Chain Group resulted in:
IronPlane’s team of eCommerce developers and Solution Specialists understand the ins and outs of building and optimizing Magento eCommerce sites to support the unique needs of B2B companies.
Our work is focused on finding and implementing solutions that improve the customer experience and support the sales process, so you can see better website performance and more ROI from your online sales channels.
Since B2B website goals are ever-evolving, we act as a long-term partner and help your site scale with your business.
Schedule a call today to see how our B2B eCommerce development services can support your business.