High Point Scientific was built on the original Magento 1 platform and when they were ready for an upgrade to Magento 2, they chose IronPlane as their partner. As we worked together on the migration, it became clear there were many more opportunities for site improvement that could make their site stand out in the competitive telescope market.
The High Point Scientific team noticed that customers were getting confused by their site structure, frustrated when items were out of stock, and had trouble searching for specific telescopes and accessories. A full UX / UI audit was initiated to help them create a site that was more informative and easier to navigate, prompting more conversions.
At the core of their integrations was High Point’s Netsuite platform, which IronPlane planned to link up to Magento using the Celigo platform. Additionally, High Point wanted to implement several new tools, like ShipperHQ for their shipping needs, Extend for product warranties, and Bread for buy now pay later plans. All of these solutions had to integrate with Magento.