Unless you’re a developer with extensive Magento 2 customization experience (and the resources to dedicate to website projects), you’re likely to experience three major hurdles when you attempt to build a custom module:
We provide a full-service approach for each of our clients by:
In this post, we will explain how each phase of our process leads to effective customizations. We become your strategic partner, understanding your business on a deep level, so we know exactly how to enhance your site. With a large team of mid- to senior-level Magento developers, and 10+ years of experience with the platform, our custom module work has helped many businesses improve their UX, conversions, average order value, and more.
Contact our team for a free consultation to talk about your goals for your Magento 2 site and how IronPlane can help achieve them.
We kick off every client engagement with a consultation call, where we discuss what your website is currently “missing” and the custom functionalities you want to add.
If you’ve already found a custom module that you want us to add to your site, we can check the module’s quality and help you decide whether to move forward with the extension you’ve found or have IronPlane build a version of the module on your site.
Throughout the call, we explain our process and talk about how we can (and can’t) customize your site, so you have an idea of what the end result could look like. Once we have a high-level understanding of your goals, we move on to a more in-depth review of your website.
Before we start working on customization, we audit your site code to gauge your website health and performance:
During the Business Discovery stage, we explore your operations and determine what custom modules can improve your website experience, reduce employee workload, and help you achieve business goals. Our systematic approach covers every detail of your company, including:
The results from this process will help us determine how new customizations will fit into your site, and if we need to conduct code edits before we start.
We use our learnings from the Business Discovery and Code Audit to inform our next steps: IronPlane develops a personalized plan before we begin our work, which includes a step-by-step process, timeline, and budget for your custom module development. Once we finalize the details, our team can get started.
All custom module projects are managed by one of our Solution Specialists. Your Solution Specialist is your point of contact throughout our work together. They:
Thanks to the strategic partnership between our Solution Specialists and talented development team, we've helped both B2B and B2C companies develop custom modules that enhance their site and showcase products in effective ways.
Below, we’ll review three different case studies and discuss how our customizations accomplished their goals.
Gat Creek is a handmade furniture retailer selling to B2B and B2C consumers. They came to IronPlane with the goal of building an eCommerce store that could effectively display custom product variations and allow users to preview orders before making a purchase.
IronPlane implemented an interactive 3D product visualizer with real-time AR — this custom module allowed visitors to:
After the product visualizer was launched, Gat Creek started receiving more applications from interior designers, and saw a 23% increase in conversion rates and 21% increase in average order value.
You can read the full Gat Creek case study here.
Premier fishing technology retailer, Russell Marine Products, wanted to migrate their site to Magento from Volusion and create interactive landing pages that could represent their products and enable visitors to build and preview orders online.
We successfully executed the migration to Magento by:
After the site was complete, we commenced working on a major project called the “Boat Builder,” a custom module that takes customers through each step of the boat building process. They are able to see what the boat looks like and add or remove features before getting in touch with RMP’s sales team to place an order.
You can read the full Russell Marine Products case study here.
Custom Picture Frames is an eCommerce company selling high quality picture and artwork frames. Customers can choose the exact size and features they want for their frames, including the material type, glass type, mat options, backing color, and hanging hardware.
When Custom Picture Frames came to IronPlane, they wanted a way to demonstrate frame options to customers and enable users to preview products as they customize them.
We built a custom module on product pages that allows users to choose their frame’s specific dimensions, backing color, mat type, and hanging hardware. After customizing their frame, users can see what their order will look like along with pricing information — before they proceed to checkout.
After creating these interactive product pages, Custom Picture Frames saw:
You can read the full Custom Picture Frames case study here.
We partner with our clients to manage Magento updates, make sure you’re running current module versions, and perform maintenance to keep your website secure and running smoothly. We plan development projects around your schedule so we implement updates when it’s least disruptive to your business.
Your Solution Specialist keeps you informed about the work we’re doing (and are planning) and monitors the outcome of projects so you can develop strategies to continually refine site features, optimize conversion rates, and improve the user experience.
Customizations are a powerful way to engage customers, support online sales, and increase revenue, but effectively implementing them requires experience and knowledge of the Magento platform.
Attempting to build your own custom module can result in an unexpectedly complex project that may or may not satisfy your end goals. Having a Magento 2 developer with experience customizing Magento sites reduces your risk for slow site speeds, page errors, and security breaches.
IronPlane has an extensive track record of custom module work, so we know how to carry these projects out in a timely manner, without cutting corners. We tailor our approach to your unique business needs, developing customizations that support business goals and facilitate revenue growth. Our process consistently improves UX and drives conversions.
Get in touch with us to schedule a free consultation.
Related read: IronPlane Magento 2 Development Services | 2023 Guide