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“The site launch was overwhelmingly positive. IronPlane did a great job, especially Jared, the Project Manager. He steered the ship in a big way.”

Josh Schneiter / Sales and Operations Manager

The Challenge

The Challenge

The Russell Marine Products website was originally built on the Volusion eCommerce platform. While Volusion was suitable at the time, it soon became a limiting factor as RMP made plans for future growth.

Volusion didn’t offer the necessary integration opportunities, lacked automated order fulfillment capabilities, was not mobile-optimized, and prevented RMP from implementing their desired custom functionality.

The Solution

Russell Marine Products knew they needed a new eCommerce solution and had already identified Magento as a leading contender. RMP reached out to IronPlane specifically for their expertise with the Magento platform.

IronPlane’s first goal was to validate the Magento platform as the best choice given RMP’s functional and business requirements. As a partner to both BigCommerce and Magento, IronPlane was well-suited to compare the two platforms to determine the best long-term solution for the Russell Marine Products business.

After comprehensive requirements gathering, Magento became the clear choice. Following the decision to move forward with Magento, IronPlane designed a personalized migration and implementation plan, which involved:

  • Designing and developing a mobile-optimized Magento site with a modern look, efficient user experience, and fast page speeds
  • Implementing this new site on IronPlane’s Colibri Foundation leveraging the open-source Alpaca Magento theme
  • Custom data migration
  • Sourcing a hosting partner and completing the setup
  • Redesigning and optimizing complex integrations with each integration partner
  • Implementing shipment automations
The Results

The Results

Check A mobile-ready, highly usable, and SEO-friendly website.
Check Improved operational efficiencies resulted from successful integrations, which reduced manual data management and solved the challenging commission structure issues.
Check Created pre-built reports to analyze their sales at-a-glance.
Check Set the stage for their next project: Boat Builder.
Check Conversion rates increased by over 27%.
Check Average page load time decreased by over 54%.

“We used to touch every single order. Now with automation, we can design a workflow where we rarely ever have to touch an order and can work on more strategic goals.”

Josh Schneiter / Sales and Operations Manager

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