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Page download time improvement


Average order value


# of transactions

“Access to a worldwide community of development talent makes it easier for us to invest in a website at our relatively small scale. We have confidence that the Magento platform will continue to be a good fit as we scale in size and sophistication.”

David Petersen/ VP of Marketing and Brand Development at Gat Creek

The Challenge

The Challenge

Barbeques Galore needed to streamline their ordering and fulfillment processes and integrate their Magento 2 website across multiple selling channels, including Amazon and Walmart. They also wanted to create custom catalog displays and feature purchasing and financing options for products and collections. In addition, they required a robust and customized solution to integrate various affiliate programs to help boost online sales and website traffic.

Additional challenges:

    • Sell products on Magento, Amazon, and Walmart, and sync all orders in Magento for order fulfillment.
    • Integrate multiple affiliate programs.
    • Offer financing and alternate payment methods to help customers purchase higher cost products.
    • Integrate Oracle ERP with the new Magento 2 implementation.

The Solution

IronPlane built a Magento 2 website on the Colibri foundation with added customizations to fulfill Barbeques Galore's needs. While exceeding the initial challenges, the customized solution met the new site requirements and served as a highly expandable platform for future website enhancements and integrations. 

  • Magento 2 site with customized Colibri foundation.
  • M2E Pro integration enabling selling on Amazon and Walmart.
  • Affiliate integration allowing for multiple programs to be run through Magento 2 simultaneously.
  • Custom catalog displays highlighting more-affordable purchasing methods including financing program integrated with their Magento 2 platform.
  • Integrated Oracle ERP with Magento 2 in close coordination with ERP team.
The Results

The Results

Check Increased average order value 110.51% by offering more upsell/cross-sell options as well as more flexible payment methods.
Check Correspondingly, revenue increased by 325.17% due to enhanced features and load capability on the new site.
Check Average page load times decreased by 24.56% thanks to the Colibri foundation’s innate performance capabilities alongside stronger server architecture.
Check The number of transactions increased 101.97%.

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