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Organic conversions


Page load time improvement

The Challenge

The Challenge

Bosca’s old site was built on the Magento 1 platform which was soon to be out of support. This was a familiar challenge for the IronPlane team, and after considering several other skilled Magento agencies, Chris selected IronPlane to migrate their digital business to the latest Magento 2 platform.

Bosca wanted to migrate their existing highly customized site to the new Magento platform within 6 weeks. Their goal was to build a captivating digital property offering an uniquely Bosca eCommerce experience with practical improvements in page-load times, visitor to purchase conversion rates, and mobile user experience.

The demands of high quality design and development, a tight timeframe, and budget constraints created a substantial challenge for success.

The Solution

IronPlane’s Colibri foundation was designed to overcome exactly this type of challenge. Colibri is the Spanish word for hummingbird and captures the essence of a lightweight, quick, and supremely effective foundation for design, development, and implementation of the Magento platform. Paired with the team’s collaborative spirit, this foundation enabled a solution that achieved the right balance of cost, functionality, and timing.

Using the Colibri foundation's out-of-the-box features allowed us to limit new development time and maintain our project timeline. These features included:

  • Elasticsearch
  • Matrixrate shipping
  • IronPlane’s Alpaca theme built with Bosca brand and design elements

Our project management team worked with Bosca to carefully prioritize their requirements to ensure on-time launch. Key elements developed by IronPlane included:

  • Customized home page layout
  • Product monogramming
  • Custom RMA forms
  • Configurable product swatches
  • Migration of non-native product and customer data
  • ERP / Magento sync
  • Google Shopping product feeds
  • Google Tag Manager integration
The Results

The Results

Check As planned, Bosca launched a new beautiful, intuitive, and high-performing Magento 2 website within 6 weeks.
Check Following launch, IronPlane continued to work with Bosca to achieve their desired goals. Using analytics to point the way, several additional improvements were made which yielded immediate results in both page load times and conversion rates.
Check Within 5 months following launch, page speed improved by 36%, transactions increased 10.8%, revenue by 7.8%, and organic conversions were up by more than 45%.

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