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Average order value


Conversion rates


Page download time improvement


Bounce rate

“Access to a worldwide community of development talent makes it easier for us to invest in a website at our relatively small scale. We have confidence that the Magento platform will continue to be a good fit as we scale in size and sophistication.”

David Petersen/ VP of Marketing and Brand Development at Gat Creek

"The entire IronPlane team is outstanding to work with. Creative and timely solutions to complex problems are their specialty. The responsiveness and sense of urgency in their work in times of potential crisis is unmatched."

Anthony Fontana / Owner & CEO at Custom Picture Frames

The Challenge

The Challenge

Custom Picture Frames wanted to provide their customers with the greatest possible online picture framing experience. They envisioned creating a totally new online frame-building tool allowing customers to customize frame style and dimensions as well as mat options, glass type, and hanging choices. Following a customer's selection, this tool needed to quickly and attractively present a preview of the customer's new frame and its accurate price for immediate purchase.

Additional challenges for Custom Picture Frames included:

    • Increase site speed
    • Increase mobile conversion rates
    • Streamline order processes
    • Continue building features on a stable platform

The Solution

IronPlane built a Magento 2 website for Custom Picture Frames with custom designed tools and integrations tailored to enhance their eCommerce functionality.

  • Magento 2 custom website development.
  • Custom frame-building tool with previews and true pricing.
  • Customized features to meet client needs and increase eCommerce order processing efficiencies.
  • Shipstation packing slip modification for smoother order fulfillment.
  • Custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability.
  • Custom landing pages and navigation structure based on extensive UX research and client needs.
  • Custom logic to include frame dimension variations in product feeds to enable CPF to have one product in Magento, while listing hundreds of frame size combinations in Google Merchant Center.
  • Ongoing partnership supporting the new Custom Picture Frames website with updates and functional enhancements.
The Results

The Results

Check Increased online ordering and production efficiencies by implementing new frame building tool with customized options.
Check Customized integrations to meet client needs and increase eCommerce order processing efficiencies.
Check Conversion rates increased by 108.53%. Specifically, mobile conversion rates increased by 185.23%, and tablet conversion rates increased by 326.79%.
Check Reduced average page load time (down 58%) and bounce rate (down 38%).
Check Average order value increased by 26%.

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