Prior to working with IronPlane, Omni International’s site was built on Magento 1. While the site was operable, it needed to be migrated to Magento 2, and Omni wanted to modernize its UI, improve its UX, and scale up its shipping and bundling features in the process.
In addition, Omni wanted to better tailor their site to meet the needs of customers in Europe and the Americas, displaying 100s of related SKUs and research publications for each product in a digestible way. And because Omni customers were a mix of individual labs and enterprise customers, they wanted to offer both cart and quoting options.
Omni sales reps also wanted to implement Pardot, a customer tracking tool, to gain more insight into what customers were looking for on the site.