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Tim Bucciarelli

Tim is a former eCommerce director, with expertise in online business strategy, digital marketing, and operations technology. As IronPlane's Director of Engagement, Tim manages IronPlane's marketing, sales, and client success efforts. As a lifelong learner with a broad professional background, Tim immerses himself into each new prospective client's business to unearth challenges, opportunities, and technology's role in improving outcomes. Submit the form to connect with Tim!

eCommerce replatforming for Growth

How to Choose the Right eCommerce Platform: A Small Business Growth Guide

Discover how to choose the best eCommerce platform for your small business, from entry-level options to advanced solutions like Magento Open Source. Learn when to replatform, what to evaluate, and how to align your choice with long-term growth.

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Best Magento 2 Customization Options for Your eCommerce Store

Best Magento 2 Customization Options for Your eCommerce Store

Magento 2 is one of the most flexible eCommerce platforms you can choose for your online store. What makes it really shine is how much you can change it to fit exactly what your business needs.

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Magento Optimization FAQs: Proven Strategies to Boost Site Performance and Conversions

Get expert answers to Magento optimization FAQs, including site speed, checkout, UX design, security, scaling, and personalization strategies to boost performance and growth.

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Cartoon man and woman in front of a chart illustrating growth with title Platform Selection: How To Stay Aligned As Your Business Grows

Platform Selection: How to Stay Aligned as Your Business Grows

Following eCommerce platform selection, evaluate ongoing platform alignment, lock-in, and potential technical debt as your eCommerce business evolves.

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Cartoon man and woman in front of chart about Total Cost of Ownership for eCommerce platforms

Understanding the True Cost of eCommerce Platform Support and Maintenance

eCommerce platform costs go beyond licensing and launch. Support, maintenance, and long-term scalability impact total cost of ownership.

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Cartoon man and woman discussing eCommerce platform flexibility

Evaluating eCommerce Platform Flexibility Without the Noise

eCommerce platforms offer similar features—but flexibility determines how they adapt to your business. Assess eCommerce platform adaptability first.

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Cartoon man and woman considering eCommerce platform as custom or prescriptive

Custom vs. Prescriptive: A Framework for Choosing the Right eCommerce Platform

eCommerce platform selection requires understanding your true needs. How do SaaS, PaaS, and Self-Hosted platforms align with growth, budget, and goals?

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Cartoon man and woman standing in front of sign with topics about eCommerce replatforming

Blog Series Introduction: eCommerce Platform Selection with Confidence

A five-part guide to eCommerce platform selection: platform flexibility, custom vs. prescriptive models, total cost of ownership, and long-term alignment.

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A cartoon woman and man standing in front of a checklist with the title Best Practices in eCommerce Platform Selection

Best Practices in eCommerce Platform Selection

Choosing the right eCommerce platform is only half the equation. Your agency partner plays a role in long-term success. Evaluate both for the best outcome.

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Top Payment Gateways for Adobe Commerce in 2025

Top Payment Gateways for Adobe Commerce in 2025

Choosing the right payment gateway for your Adobe Commerce store is important. Merchants need reliable, secure, and versatile payment solutions.

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ga4 first party data

Analytics Optimization Series: The Value of First-Party Data

Prepare for a cookieless future with modern analytics. Discover a phased approach to leveraging first-party data and advanced tracking techniques for B2B eCommerce success.

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