How to Clean Up Your Google Analytics Data from AI Bot Traffic
Filter AI bot traffic in GA4 to keep eCommerce analytics accurate. Learn to capture user agents, build clean audiences, and protect conversion data.
Analytics
Analytics Optimization Series: The Value of First-Party Data
Prepare for a cookieless future with modern analytics. Discover a phased approach to leveraging first-party data and advanced tracking techniques for B2B eCommerce success.
Analytics Optimization Series: Site Segmentation Techniques for GA4
Optimize your customer journey with advanced site segmentation and funnel analysis. Learn a phased, real-world strategy to pinpoint drop-offs, enhance conversions, and maximize data insights even with limited resources.
Analytics Optimization Series: Making the Most of GA4 Custom Insights
Custom insights and real-time alerts turn raw data into actionable intelligence. Discover a phased approach to proactive analytics that safeguard and optimize your marketing performance.
Analytics Optimization Series: Multi-Channel Attribution
Master multi-channel attribution for B2B eCommerce with a real-world case study and a phased approach to optimize your customer journey and marketing spend.
An Introduction to Analytics Optimization
Explore the evolving eCommerce analytics landscape in our comprehensive overview. Discover how GA4, AI, and advanced strategies—multi-channel attribution, event tracking, actionable audiences, real-time alerts, funnel analysis, and cookieless tracking—empower B2B marketers to optimize performance.
The Benefits of Integrating Magento 2 with Google Analytics 4
Discover the advantages of integrating Magento 2 with the powerful features of Google Analytics 4.
Making Sense of Website Performance Metrics for Your eCommerce Business
Optimizing your website to score high in Core Web Vitals categories is crucial for enterprise businesses — here is everything you need to know about them.
