When looking for an Adobe Commerce partner, a great place to start your research is the Adobe marketplace. It has a list of certified developers and technology partners that have been trained in Adobe Commerce.
But you shouldn’t choose an Adobe Commerce partner just because they’re featured on Adobe’s certified list. Certifications are only one indicator of skill — it’s still important to find out if an agency has the relevant experience to understand your business’s unique challenges, support your website’s needs, and deliver results on time.
For instance, if you’re in the B2B space, you might want to consider an agency that has worked with B2B businesses in the past. Or, if you need custom product configurators, you might want to look for Adobe Commerce experts who have experience building custom modules.
To guide your research, we’ll talk about:
IronPlane is an Adobe Commerce partner with nearly 30 specialized Magento developers and 10+ years of experience in working with eCommerce projects. Schedule a free consultation and code audit to discuss your project and learn how we can help.
The first place to begin your research is Adobe's partner directory. Review the profiles of Adobe Commerce partners and assess their technical and customer experience capabilities.
Consider questions like:
Then, you can gather some names you’re interested in and continue researching.
The Adobe partner directory lists hundreds of agencies, so using this as your sole source to find the right agency for your specific eCommerce needs isn’t practical. Moreover, not all agencies listed on the Adobe Marketplace are created equal. Most professional developers are recognized by Adobe in some way — so certifications are not super unique.
That’s why it’s important to expand your search into other areas, such as customer reviews published on reputable review sites.
Look for reviews published on Adobe’s directory and reputable third-party review platforms like Gartner, G2, and Capterra. Look for clear examples of specific experiences that seem relevant to your needs. For example, if you want to migrate your eCommerce store from Magento 1 to Magento 2, look for particular reviews that give you some insight into an agency’s processes for migrating eCommerce stores — the more details, the better.
When combing through reviews, take note of the pros and cons listed for each agency (even if a customer’s experience skews heavily in one direction, it’s crucial to assess how they could impact your project).
Also, consider the qualitative element of these reviews — don’t just go by the volume of the reviews, but rather dig into each one of them and ask questions like:
Once you’ve identified a list of five to eight potential Adobe Commerce partners you are interested in working with, go through each agency’s website to validate their services, take a closer look at their previous projects, and assess past results.
As you review their website, ask yourself a few general questions:
By reviewing case studies you may also be able to answer these additional questions:
After you’ve narrowed your list down to a couple of agencies, set up consultation calls to review your specific needs and get more clarity on the agencies’ experience, deliverables, and pricing.
At a high level, it’s helpful to ask questions such as the following:
Following the information collected in your consultation, you’ll want to be sure the agency has a clear idea of the work you need them to do. They should take time to ask detailed questions not only about your end goals but also about your business, its history in commerce, its clients, products, and future prospects. Information about your existing technology stack will be an important element to discuss as well.
When they have exhausted their questions, it will be up to the agency to provide you with a proposal for how they can deliver the necessary work.
The majority of eCommerce projects are performed on a time and materials (hourly) basis. The more detailed the discovery, the more accurate the project estimates will be (but the longer the lead time). Be wary of “low-ball” proposals aimed at getting your business only to blame scope creep when their estimates are blown out of the water. The best agencies will take the time to go through any proposal in detail and identify the logic behind their pricing.
When you’ve further narrowed your agencies down to one or two, it’s time to ask for referrals from past clients. When agencies connect you with their clients, they can prove their credibility and expertise, and add another layer of proof to the claims they might have made during the consultation call or in their case studies.
At this stage, it’s helpful to ask more questions about customer and technical support, pricing transparency, and quality of work, such as:
Read more: Choose the Right Certified Magento Agency for Your Business
At IronPlane, we specialize in Adobe Commerce development services and have more than a decade of experience managing custom development projects across both B2B and B2C sectors. As a Certified Gold Adobe Solutions Partner, our team of dedicated Adobe developers has knowledge in building up Magento storefronts, migrating sites, creating custom features, and optimizing existing sites to better support operational flows and business goals.
In the next sections, we’ll walk you through our step-by-step process and methodology.
To kick off the project, we start with a consultation call where our Adobe Commerce specialists discuss big-picture objectives with you. We explore the scope of work to identify your current challenges and determine how your eCommerce storefront can support short- and long-term business goals.
During this consultation, we conduct a site audit to assess the overall health and performance of your website and identify any key areas of concern. This step includes a brief analysis of core files, folder structure, theming structure, core modules, and security.
Here are some of the questions we ask during our consultation call:
You can schedule a free consultation and code audit with our development agency, IronPlane, to discuss your project in detail. We specialize in Adobe Commerce, Magento Open Source, and BigCommerce development, and have worked with several eCommerce businesses to bring measurable results.
After the free audit, we delve into more comprehensive audits where we uncover opportunities to improve your site (and highlight previously unknown areas of strength). For eCommerce store owners, this means an in-depth analysis of their website’s code, user interface (UI), security, and performance issues.
Once we’ve defined the scope of work during the audit phase, it’s time to plan the details of your project and establish budgets and timelines. Doing so helps us define what we’re expected to build and implement; any limitations, dependencies, and assumptions; desired outcomes.
Let’s say, for example, you want to migrate from Magento 1 to Magento 2, then we will map out a structured plan to help you get up and running on the latest version of Magento 2. We’ll include a detailed overview of the objectives, tasks, timelines, desired customizations, and any extra functionality you may need.
After we kick off your website project, we assign a dedicated Solution Specialist who is equipped to answer any questions you may have during the project. Your Solution Specialist will also provide checkpoints to update you on the project’s status, set the agenda for the next phase, and take feedback, so your project stays on track.
Now, let’s review the following case studies that highlight our experience with both B2B and B2C businesses:
Let’s dive in.
Tacony is a large-scale corporation with three business divisions: Sewing, Home Floor Care, and Commercial Floor Care. They sell to retail partners and directly to consumers, and have customers all around the world.
When they approached IronPlane, Tacony already had a functioning Adobe Commerce site. Their problem was that they were using a single Adobe Commerce instance to manage the online presence for all three business units — their site had shared themes, extensions, and integrations, and it was hard to make even the smallest adjustments to the site (let alone update the site).
In addition, Tacony had problems improving its site’s operational efficiencies. Each of their brands uses separate inventory management systems, payment processors, and ERPs — so Tacony’s in-house developers had a difficult time managing the backend of the site and optimizing integrations.
They chose IronPlane to take the lead on website projects because we have experience redesigning sites, developing complex integrations, and optimizing website performance, and our team has the bandwidth to maintain Adobe sites in the long term. So we can effectively implement future updates and security patches, and make new improvements to your site.
Before kicking off our work together, we completed a comprehensive:
Then we identified the most important website projects to achieve their goals — we planned out the timeline and worked with Tacony to determine the best place to start. We began with smaller projects, but during our work together, we:
Now, Tacony’s single Adobe instance houses three visually-appealing sites that can represent each of their business divisions. Plus, their site is equipped for future updates and our ongoing maintenance ensures it is easy to roll out new changes.
You can read the full Tacony case study here.
Founded in 1971, ControlTek is the only supplier in the secure transport market to be truly technology agnostic, delivering highly-tailored solutions for their customers. To manage their B2B platform’s orders, ControlTek was using two different websites: WordPress and Magento.
But the brand faced some technical roadblocks:
To improve order management, streamline backend processes, and deliver a seamless customer journey on both of their websites, ControlTek needed to merge the two.
IronPlane stood out to ControlTek as a reliable and experienced team of Magento experts with a proven track record of helping brands with similar challenges. Our team of Magento developers worked with our UI and UX partner, Snowdog, to merge ControlTek’s sites into one Magento storefront that’s both visually appealing and functional.
Next, we helped:
ControlTek now has a carefully designed, high-performing, and secure Magento site that offers intuitive product structure and site navigation. It also accommodates custom payment rules for company accounts and sub-accounts. Plus, the ability to quickly create new landing pages allows the team to spin up dedicated product pages or discount pages without any hassle.
You can read the full ControlTek case study here.
Bosca is a luxury brand that blends Italian artistry with functionality to create practical leather goods. With their old website on Magento 1 platform, Bosca wanted to migrate their online store to the latest Magento 2 platform and implement significant changes that would improve page-load times, increase visitor-to-purchase conversion rates, and enhance mobile UX.
IronPlane used the Colibri foundation, a lightweight build, to create personalized features for Bosco and implement changes ranging from custom RMA forms to ERP integrations. We also developed key elements like customized home page layout, product monogramming, configurable product swatches, Google shopping product feeds, and a Google Tag Manager integration.
Once their Magento 2 website went live, Bosca observed:
You can read the full Bosca case study here.
IronPlane is one of the top Adobe Commerce partners (and a Gold Solution partner) that has experience: managing Magento updates, building custom features, performing maintenance to ensure security and boost site performance, and more. Our past projects have helped clients increase average order value and transactions, improve their website visitors’ digital experiences, and achieve other website goals.
The typical hourly rate for a certified Adobe Commerce agency ranges anywhere from $160 - $220/hour. However, this rate may vary depending on the agency’s portfolio and past experience. Plus, some agencies may quote you higher for complex jobs like migrations, redesigns, and customizations.
Large agencies may not be a good fit if:
Small agencies may not be a good fit if:
Magento was bought by Adobe in 2014, but the terms “Magento” and “Adobe” are often used interchangeably — even though they are technically different eCommerce solutions. Adobe offers: Magento Open Source (a “freemium” version of Adobe Commerce), Adobe Commerce (their most popular eCommerce solution), and Adobe Commerce Cloud (which includes their eCommerce platform and cloud hosting).
Choosing the right Adobe Commerce agency isn’t limited to researching Adobe’s directory. Instead, you need to take a more strategic approach and dig in deeper to evaluate which agency best fits your needs.
Here’s a quick checklist to help you find the best agency:
Schedule a free consultation and code audit with our team to learn more about our agency and past projects.