Magento is one of the most powerful and versatile eCommerce platforms on the market. But with its complexity comes a learning curve.
It's a powerful platform that's scalable,
secure, and feature-rich, which makes
it particularly well-suited to mid- to
However, Magento can present its own set of challenges, particularly when it comes to custom functionality, systems integrations, site speed, B2B optimizations, and site security. With more than 12 years designing, building, and supporting Magento websites, IronPlane has acted as an indispensable consultant to many clients.
If you find yourself struggling with any of the following issues, it may be time to consider hiring a Magento consultant.
Website speed is critical for delivering a positive user experience, and it's also a ranking factor for SEO. Google's research shows that the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds. If your Magento store is slow, you're likely losing customers and revenue.
According to Cybersecurity Ventures, a new ransomware attack will hit every 11 seconds. And these attacks can be costly. Coveware, a cyber extortion incident response firm, reports that the average ransom payment is $154,108 and leads to an average of 21 days of downtime. While Magento is a secure platform, it's not immune to security issues - especially if you are not actively updating and patching the platform. It is often challenging to know if you've been hacked. In some cases, we've seen sites operate for months while malware is collecting critical information from their customers. It is easy to look for a simple fix to secure your Magento store. In reality, each site is unique and requires a customized approach. An experienced consultant will be able to analyze your site vulnerabilities and implement a solution that focuses on proactive prevention, automated issue notifications, and rapid response standards.
Magento is an incredible eCommerce platform requiring not only thoughtful design and implementation but also careful configuration and maintenance. It is not uncommon for our Solutions Specialists to come across a client who has blamed the Magento platform for poor site performance until we provided our consulting services and demonstrated the most effective configurations to help them meet their eCommerce goals.
If your website is not generating the sales or conversions you were hoping for, it's time to consider Magento consulting services. Magento consultants can analyze your website's data, identify areas of improvement, and implement solutions to help you achieve your business goals. This may include optimizing your website's user experience, implementing conversion rate optimization strategies, or improving your website's search engine visibility.
A critical factor in expanding your business to new markets is SEO optimization. SEO stands for Search Engine Optimization, which is the process of optimizing your website to rank higher in search engine results pages (SERPs). A higher ranking in SERPs means more visibility, which leads to more traffic, and ultimately more sales.
Knowledgeable consultants can help you optimize your website for SEO by implementing best practices such as keyword research, meta tags, and title tags. They can also help you create quality content that will engage users and keep them on your website.
Magento is a scalable platform, but scaling your website can be a complex process. If you're experiencing issues with scalability, such as slow load times, database errors, or downtime, a Magento development consultant can help you optimize your website to handle high levels of traffic. This may include researching your existing infrastructure design and implementation to ferret out the issues which may include database size margin, server memory, load balancing, heavy cron jobs, or caching to name just a few.
As with any platform, you get the most value out of it when your team takes advantage of the various native features. In some cases, we find clients who are using perhaps 40% of Magento's out-of-the-box capabilities. While it may cost some to initially implement those capabilities for your particular site, the potential for bringing real value to your online business is evident over time. These are lost opportunities in many cases that are best discovered early and addressed quickly.
Investing in Magento consulting services can help you identify the features and functionality that will benefit your business the most and help you implement them effectively.
Custom Magento development is something IronPlane has particular expertise in. Whether it is building out a custom module for complex product configuration or an essential connector to your ERP or PIM, this custom development depends on careful planning and design.
A Magento development consultant can help you build the use cases and requisite functionality for your customization needs. Taking the time up front to design a well-considered implementation is the equivalent of the measure twice, cut once approach and it can save you time and money over the long term while ensuring an effective launch of your custom functionality.
In summary, if you're experiencing any of the above issues or you simply want to optimize your Magento store to achieve better results, it's time to consider hiring Magento consultants who can help improve your website's performance and security so you can achieve your business goals. IronPlane provides expert consultation services. Our web development agency specializes in designing, developing, optimizing, and maintaining Magento websites.
Learn more about how IronPlane can help you achieve success with your Magento store.