What is a PIM?


Read our blog post, 5 Top Benefits of a PIM to learn:

  • What product information management is
  • The 5 main benefits of a PIM
  • About the 4  top PIM solutions on the market

You can also learn more about Akeneo specifically by listening to our Shaping eCommerce episode with François Chaix, Head of Partner Evangelism at Akeneo.


Not Sure if You Need a PIM?

Here are some signs that you do:

  • You're managing product information in spreadsheets
  • You're publishing incorrect or outdated product information 
  • You're frustrating customers with outdated product descriptions
  • You're wasting time on new product launches
  • You're manually pushing out product information to multiple channels
  • You're missing a single source of truth for product data

Sound familiar? Let's talk.


We can help you transform your site into a revenue-generating machine. IronPlane works with B2B and B2C customers to understand their unique business needs, identify pain points, and develop a tailored plan to maximize your online store's potential.

Here’s what makes us special:

  • We have experience with various B2B businesses. We have experience developing Magento B2B solutions for a variety of B2B verticals, helping us more efficiently design and implement the right solution for your needs.
  • We take the time to understand your business. By fully understanding your business, we can design an eCommerce solution that brings you a concrete return on your investment.
  • We use eCommerce to complement your existing sales process. Your website should be a sales enablement tool supporting both your sales teams and your sales processes. We work with Magento’s native B2B functionality as well as available third-party extensions to build a comprehensive sales engine.
  • We have a proven track record with Magento. Developing a Magento site to meet the unique needs of B2B businesses (i.e., create custom modules, develop integrations with ERPs, avoid channel conflict issues) demands a high level of expertise. Our detail-oriented developers build solid code, manage complex customizations, and continually optimize your site.
  • We serve as a long-term, strategic partner. Magento sites require regular updates and security patches to keep them secure and stable. Beyond this maintenance, your B2B business must adapt to satisfy your customers and stay ahead of your competition. We help you identify Magento optimizations to increase conversions, improve customer experience and drive operational efficiencies.
"We chose IronPlane because of their structured process, their ability to host our site, and their willingness to take on an existing code base rather than build from scratch."
- Technology Leader,  Packaging Price


Implementing a PIM can be a complex and time-consuming process, and choosing the right PIM solution for your business can be challenging. That's why it's important to work with an agency that is impartial and has experience in implementing various PIM solutions for both B2B and B2C businesses.


We take a vendor-agnostic approach to PIM implementation, meaning we recommend the best PIM solution for your specific business needs rather than trying to push a specific product.


Use our decades of experience with a range of PIM solutions, including Akeneo, inRiver, Salsify, and Pimcore, to guide you through the selection process and ensure a smooth implementation.


Help you save time and avoid costly mistakes, ensuring you get the most out of your PIM investment.

Connect with IronPlane