+107%

Revenue

+66%

Conversion rate

+32%

Average order value

-40%

Bounce rate

THE CHALLENGE

THE CHALLENGE

Royal Chain Group’s existing website was not meeting their needs. A high visitor bounce rate and low returning visitor numbers were two key elements demonstrating the need for an overhaul. Their vision was to create a website their clients would want to visit, would stay to browse, and would be able to easily build and complete their orders.

THE SOLUTION

IronPlane’s first step was to fully understand Royal Chain Group’s complex business needs and online analytics. Then, using the rapid development offered by the Colibri framework, IronPlane delivered a complete solution. The core features implemented included:

  • Restructured product data to comply with industry standard categorizations and naming conventions.
  • A tool for the Magento admin to update their store to accurately reflect the current market price of gold.
  • A more intuitive product search functionality using the new product attributes.
  • Deployed custom tailored AWS Magento hosting solution to ensure security, stability and scalability.
  • Implementing a full-featured client portal with:
  • Quick order function
  • Product comparison tool
  • Product reviews
  • Wish List
  • Advanced grouped product capabilities
  • Order history and rapid re-order
solution

THE RESULTS

Check As a B2B company, Royal Chain Group’s key performance indicators (KPIs) were centered on servicing their existing clientele with an attractive and useful website.
Check The results were dramatic with a 107% increase in revenue, 66% increase in conversion rate, 32% increase in average order value, and a 40% decrease in bounce rate.

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