Why does Magento speed matter?
The speed of your Magento website is one of the most crucial factors of an eCommerce store. At the very basic level, online buyers, even with the strongest intent to find your website, have a low tolerance for slow websites. For example, research conducted by section.io found that 9.6% of site visitors will leave a page if it loads within 2 seconds. For pages that load in 7 seconds, the bounce rate jumps to more than 32%. You can imagine the impact this will have on conversion rates and customer experience.
Site speed is also an element considered by Google when it ranks sites for organic searches. If your site is slow (desktop or mobile), it gets a lower score than others that perform better. Two of Google’s three key performance metrics are Largest Contentful Paint (LCP) and First Input Delay (FID), both of which are directly related to the speed with which your site loads and displays information.