At $5M+ GMV, Shopify Plus stops being the cheap option.
The platform fee is the small part. As you grow, the real cost is the app stack you bolt on to fill the gaps, the transaction fees that scale with every order, and the dev help you pay for anyway, on a platform you can never actually own.
| The app-stack tax. Search, reviews, loyalty, upsell, page builder, returns. Each one a monthly bill, and a dependency you don’t control. |
Transaction fees that scale. A percentage of GMV that grows as you do, on top of card processing, for nothing extra in return. |
| You still pay for dev. Every serious merchant funds development. Shopify doesn’t remove that, it just hides it in a retainer. |
You never own it. Proprietary platform, proprietary lock-in. Your store is rented, and the rent only goes up. |
The honest math
What you’re already spending every month
Add it up. For most merchants in the $5M–$50M range, the all-in number is in the same band as a fully managed ISKRA build, except with ISKRA you own the platform and the transaction fees disappear.
| Your current Shopify Plus stack |
~$10M GMV |
~$20M GMV |
| Shopify Plus platform fee |
$2,300–$2,500/mo |
$2,500–$3,500/mo |
| App stack |
$500–$3,000/mo |
$1,500–$4,000/mo |
| Transaction fees (on GMV) |
~$750–$2,500/mo |
~$1,500–$4,000/mo |
| Dev retainer |
$2,000–$5,000/mo |
$3,000–$8,000/mo |
| Total you pay today |
$5,500–$13,000/mo |
$8,300–$18,500/mo |
Ranges illustrative; card-processing fees (~2.9%) excluded on both sides since they don’t change. Your real numbers go into the calculator below.
Run the numbers on your store →
One number. Everything included. A platform that’s yours.
ISKRA folds the build, hosting, security patching, monitoring, support tooling, and a block of monthly dev hours into a single subscription, financed over your contract term. No app-stack tax. No transaction fees. No surprise T&M bills.
You own the platform.
Magento Open Source. No license, no lock-in, no rent. The code is yours. |
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Performance built in.
Hyvä theme stack, ~85% less JavaScript, faster Core Web Vitals out of the box. |
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Support from day one.
Hypercare SLA, real-time monitoring, security patches, and dev hours every month. |
An honest note on dev cost: every growing merchant needs ongoing development, that’s true on any platform. ISKRA doesn’t pretend to remove it. What we do is bundle committed dev hours at a discounted, predictable rate, instead of an open-ended agency retainer.
Choose your starting point
Two ways most merchants enter, plus deeper builds for wholesale and enterprise. Every package includes managed hosting, security, monitoring, support tooling (Jira + Slack), and monthly dev hours. Pricing is built around your TCO, not a sticker price, so we start with the math.
| ISKRA Express
Launch fast, own your platform. For Shopify Plus migrants, new launches, and Magento rescue jobs.
Best for $5M–$25M GMV
6–8 weeks · 1-year minimum · ~10 dev hrs/mo
- MVP storefront on Magento OS + Hyvä + Hyvä Checkout
- Branding, homepage, payment & shipping config
- Standard hypercare, monitoring, security patches
- Migration & SEO redirect support
The wedge: what you pay Shopify today often already covers this, and you’d own the platform.
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ISKRA Growth Most popular
Scale with strategy & support. For growing brands needing custom UX, CRO, and a real partner.
Best for $10M–$50M GMV
10–14 weeks · 1-year min (2 recommended) · ~20 dev hrs/mo
- Everything in Express, plus custom UX/UI
- Additional integrations (ERP, CRM, feeds)
- Quarterly CRO & Core Web Vitals reviews
- Enhanced hypercare, priority response, named contact
The sweet spot: agency strategy and CRO built in, not a template and not a retainer surprise.
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| ISKRA B2B
Built for wholesale & hybrid. Company accounts, tiered & negotiated pricing, RFQ, quick order, approval workflows, ERP integration, the things Shopify can’t do.
$10M–$80M GMV · 12–16 weeks · 2-year min · proven on ClearBags (5,300 SKUs, B2B/B2C hybrid)
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ISKRA Enterprise
Fully custom, fully managed. Full discovery, bespoke UX, complex integrations, dedicated team, 24/7 support, Adobe Commerce depth without the license cost.
$25M+ GMV · 16–24+ weeks · 2–3 year term · monthly strategy reviews
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Talk to us about B2B & Enterprise
What’s included by tier
| Capability |
Express |
Growth |
B2B |
Enterprise |
| Magento OS + Hyvä + Hyvä Checkout |
✓ |
✓ |
✓ |
✓ |
| ElasticSuite search & merchandising |
✓ |
✓ |
✓ |
✓ |
| Custom UX/UI design |
Branding |
✓ |
✓ |
✓ |
| CRO & Core Web Vitals reviews |
– |
Quarterly |
Quarterly |
Monthly |
| B2B: company accounts, RFQ, tiered pricing |
– |
– |
✓ |
✓ |
| ERP integration (NetSuite / Celigo) |
Add-on |
Optional |
Optional |
Optional |
| Managed hosting, CDN, SSL, monitoring |
✓ |
✓ |
✓ |
✓ |
| Security patches & included dev hours |
~10/mo |
~20/mo |
~25/mo |
40+/mo |
| ADA / EAA / WCAG accessibility |
Baseline |
Full audit |
Full audit |
Audit + monitor |
| Response SLA |
Next day |
8 hr |
4 hr |
2 hr / 24×7 |
| Platform transaction fees |
None |
None |
None |
None |
Full module list (Amasty suite, payment gateways, logistics, AI add-ons) is scoped with you. Need something not listed? Let’s talk.
Proof, not promises
ClearBags: $1.2M in attributed revenue after migrating to the ISKRA stack.
A B2B/B2C hybrid with 5,300 SKUs and ERP integration. Moving to Hyvä cut JavaScript by ~85% and lifted revenue measurably across the funnel, feature by feature.
| $489Kattributed to search |
$484KPLP / SRP |
$350KPDP uplift |
~85%less JavaScript |
How we start: with your numbers, not a pitch.
01
TCO analysis
We map your real Shopify spend, apps, fees, and dev cost against an ISKRA build. You see the math before any commitment. |
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02
Scope & package
We pick the tier and modules that fit, agree the timeline, and structure the contract around what works for your budget. |
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03
Build & hypercare
We build, migrate, and launch, then stay on as your team. Hosting, patches, monitoring, and dev hours, every month. |
Common questions
Isn’t Magento more expensive than Shopify Plus?
Upfront, a traditional Magento build can be. ISKRA changes that by financing the build into a monthly subscription and bundling hosting, support, and dev hours. When you compare total cost of ownership, platform plus apps plus transaction fees plus dev, ISKRA is typically in the same band or lower, and you own the platform. Run your numbers and see.
Do I still need to pay for development?
Yes, and so does every growing merchant on every platform. The difference is honesty and structure: ISKRA includes a committed block of dev hours at a discounted, predictable rate each month, instead of an open-ended agency retainer or per-ticket T&M billing.
How long until I’m live?
Express launches in 6–8 weeks, Growth in 10–14, B2B in 12–16, and Enterprise from 16 weeks depending on scope and integrations.
What happens to my data and SEO when I migrate?
Migration is part of the build: products, customers, orders, and content move across, with URL redirect mapping and SEO preservation so you don’t lose rankings. ClearBags is a reference for a complex 5,300-SKU migration with ERP integration.
Who actually builds and supports it?
ISKRA is built by IronPlane (US) and Snowdog (Poland), with 100+ Magento projects between them and EU-timezone coverage. Snowdog co-develops the Hyvä ecosystem itself.
