Custom Picture Frames wanted to provide their customers with the greatest possible online picture framing experience. They envisioned creating a totally new online frame-building tool allowing customers to customize frame style and dimensions as well as mat options, glass type, and hanging choices. Following a customer's selection, this tool needed to quickly and attractively present a preview of the customer's new frame and its accurate price for immediate purchase.
Additional challenges for Custom Picture Frames included:
- Increase site speed
- Increase mobile conversion rates
- Streamline order processes
- Continue building features on a stable platform