With a steady rise of online purchases over the last 20 years, it is anticipated that 17% of all retail sales in the United States will be from eCommerce by the year 2022. As a full-service Magento ecommerce agency, IronPlane can assist with starting or expanding a current business to include an eCommerce component.
The most basic definition of eCommerce is when consumers or businesses buy and sell services and products over the Internet. Also referred to as online shopping, catalogs on eCommerce websites are used to search for products. Once found, selections are moved to a shopping cart until the user is ready to check out using encrypted payment options. The rise in eCommerce sales grants customers with many advantages, including:
There are many advantages eCommerce offers your clients. However, there are significant benefits for you as a company as well. These include:
Business to consumer (B2C) refers to when a business sells directly to a consumer. The consumer will then use the product for their personal use. This form of eCommerce allows you to connect directly with your customer. There are several ways businesses of all sizes have successfully performed B2C operations, including:
Business to business (B2B) is the exchange of goods and services from one business to another. eCommerce platforms make starting a B2B easier than ever with features such as:
In addition, companies such as Magento eCommerce have one platform for both B2C and B2B sites.
You will want to select a payment gateway option that best meets your business needs. There are several options available including:
Magento eCommerce software, along with others like it, allow business owners with little to no technical experience manage the backend of an eCommerce store without needed assistance from professional developers. Your eCommerce software will allow you to:
The eCommerce industry continues to rise with no anticipation of slowing down. IronPlane, a Magento Development Agency, can help you achieve your eCommerce goals. Reach out to us today so we can help you expand your reach.