Talk To our Experts


Average order value


Sessions to transaction


Overall revenue

“We chose IronPlane because of their structured process, their ability to host our site, and their willingness to take on an existing code base rather than build from scratch.”

Technology Leader / Packaging Price

The Challenge

The Challenge

Packaging Price already had a Magento site but struggled with poorly configured APIs and intricate site architecture. They were frustrated because it seemed every time they updated one part of their site, another area of the site was negatively impacted.

On top of that, the previous website shopping experience was not intuitive, leading to customer confusion when adding items to the shopping cart, choosing shipping options, and checking out. Customers weren’t sure how to qualify for free shipping or how to opt for local pickup, and there was a lack of communication post-sale. The limited integration with Packaging Price’s fulfillment partner also made it difficult to notify customers that an order was delayed or back-ordered. To top it all off, Packaging Price also wanted increased site functionality, including intelligent search, product recommendations, and more.

The Solution

The Packaging Price team knew they had to improve site usability and features, streamline communication with their customers during the order life cycle, and implement higher quality code underpinning their website. After searching for the right agency to handle all of these areas, they selected IronPlane as their partner.

IronPlane conducted a comprehensive discovery to understand the complex nature of Packaging Price’s business model, fulfillment center process, and complicated integrations. From there, the IronPlane team completed an audit of the existing code to identify areas of improvement. Working closely with the client, IronPlane’s project manager designed a comprehensive plan to tackle these redesigns and enhancements in an efficient and structured manner that allowed Packaging Price to continue full operations while the site enhancements were being developed.

All in all, IronPlane provided Packaging Price with:

  • A full UI/UX audit and strategy
  • Shopping Cart redesign based on new UX strategy
  • Enhanced search functionality via Algolia
  • Custom Magento development for improved product discovery and purchase experience
  • Revamped customer email automation sequences
  • Retooled critical fulfillment partner integrations
  • IronPlane’s managed hosting via Magento-optimized AWS architecture
  • Ongoing support with a dedicated project manager

“Shawn is a very responsive, attentive project manager. She can understand our complex requirements and translates them beautifully to the development team. Shawn has been the glue in all of our projects.”

Technology Leader / Packaging Price

The Results

The Results

Check A stable, easy-to-use eCommerce site.
Check An improved and intuitive checkout process.
Check An 18% growth in AOV.
Check A 17% increase in overall revenue.
Check A 14% decrease in the number of sessions to transaction.
Check Improved search functionality using Algolia, including empty state suggestions, automatic query suggestions, and layered navigation and filters.

Start Estimating
Your Project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Connect with IronPlane