The primary goal for Gat Creek was to create an online product catalog that would facilitate the type of personalization necessary to make it very easy for customers to place an order. The company recognized that it would need a custom solution.
Gat Creek has confidence that the Magento platform will continue to be a good fit as they scale in size and sophistication.
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The Challenge
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Gat Creek offers made-to-order furniture crafted by hand. Working with three wood species, 64 finishes, and a variety of hardware options, the company is built to accommodate an extensive range of customization options.
Properly highlighting this vast selection of products has historically been a challenge. Print catalogs and store displays typically undersell the products.
Gat Creek manufacturers their furniture for a variety of furniture retailers. They also sell direct to consumer via their website. This multi-channel approach also required specialized online functionality to ensure proper channel allocation for each sale.
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The Solution
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IronPlane helped Gat Creek set up a Magento eCommerce site to feature its products and customization options attractively and effectively:
- Performed channel analysis (B2B and B2C)
- Performed product architecture analysis
- Architected products to allow for onsite visualization
- Analyzed omnichannel requirements to maximize dealer participation
- Installed 3D custom product visualizer, Threekit, a partner of IronPlane
- Integrated fulfillment with retailers and factory direct
- Deployed custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability
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