Custom Picture Frames believes in making your memories last. With a dedicated team of framing artisans, they build custom, handcrafted, gallery-quality frames at affordable prices. By investing in state-of-the-art printers and professional quality saws, their production process allows them to be both meticulous and cost-effective.
When purchasing beautiful artwork or photography for your home, the standard, store-bought frames will not do it justice. That's where Custom Picture Frames comes in to help you elevate your artwork and preserve your family photos for years to come.
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The Challenge
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Custom Picture Frames wanted to provide their customers with the greatest possible online picture framing experience. They envisioned creating a totally new online frame-building tool allowing customers to customize frame style and dimensions as well as mat options, glass type, and hanging choices. Following a customer's selection, this tool needed to quickly and attractively present a preview of the customer's new frame and its accurate price for immediate purchase.
Additional challenges for Custom Picture Frames included:
- Increase site speed
- Increase mobile conversion rates
- Streamline order processes
- Continue building features on a stable platform
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The Solution
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IronPlane built a Magento 2 website for Custom Picture Frames with custom designed tools and integrations tailored to enhance their eCommerce functionality.
- Magento 2 custom website development
- Custom frame-building tool with previews and true pricing
- Customized features to meet client needs and increase eCommerce order processing efficiencies
- Shipstation packing slip modification for smoother order fulfillment
- Custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability
- Custom landing pages and navigation structure based on extensive UX research and client needs
- Custom logic to include frame dimension variations in product feeds to enable CPF to have one product in Magento, while listing hundreds of frame size combinations in Google Merchant Center
- Ongoing partnership supporting the new Custom Picture Frames website with updates and functional enhancements
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