Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.
Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.
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IronPlane custom-built a Magento 2 eCommerce solution designed with today’s standards and the company’s distinctive needs in mind. |
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Formaggio Kitchen now has an ongoing support plan tailored to their needs at a reasonable cost. |
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Now optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops. |
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Mobile shoppers can now easily learn about the company, find local stores, and browse products online. |
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Quick and intuitive online purchasing via mobile devices is now facilitated. |
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The entire eCommerce experience is now designed to promote growth, increase conversions, and drive sales. |
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Shortly after launch, Formaggio Kitchen saw increases in conversion rate, average order value, and revenue. |
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