--- title: "Conversion Rates Statistics: How they Affect your Business" description: When an eCommerce business is assessing its success, it almost always comes down to conversion rates. Today we have put together some statistics about conversion rates image: https://www.ironplane.com/hubfs/Imported_Blog_Media/top-website-categories-2-1-1-1.jpg --- 2 min read # Conversion Rates Statistics: How they Affect your Business [![Picture of Kristin Jordan](https://www.ironplane.com/hubfs/kristinBW.jpg) Kristin Jordan ](https://www.ironplane.com/ironplane-ecommerce-blog/author/kristin-jordan) : November 1, 2018 [eCommerce](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce) ![Conversion Rates Statistics: How they Affect your Business](https://www.ironplane.com/hubfs/Imported_Blog_Media/top-website-categories-2-1-1-1.jpg) When an eCommerce business is assessing its’ success it almost always comes down to conversion rates.  Site owners  want to know how many of their  visitors are making purchases and what can be analyzed to increase those numbers.  Today we have put together some statistics about conversion rates that may help you compare your own eCommerce business to others around the globe.   **Average Conversion Rates** A good starting point when analyzing your own conversion rate is to look at the big  picture.  According to Statista, the average conversion rate of all online shoppers worldwide in Q2 of this year was 2.86%.  This figure has remained very consistent as compared to last year as shown in the table below. ![conversion rate statistics](https://www.ironplane.com/hs-fs/hubfs/Imported_Blog_Media/statistic_id439576_global-online-shopper-conversion-rate-2017-2018-6-1.png?width=1000&height=743&name=statistic_id439576_global-online-shopper-conversion-rate-2017-2018-6-1.png)   **Average Conversion Rate by Industry** After you have taken a look at the big picture it is perhaps even more useful to take a look at how your site’s conversion rate compares to others in your industry.  [Marketing Sherpa](https://marketingsherpa.com/article/chart/median-conversion-rates-25-industries?_ga=2.7044850.1337916753.1540992507-241394098.1540992507) conducted an in-depth study which broke down conversion rates for 25 different eCommerce industries and then further broke the figures down into percentages.  If you conversion rate falls into the median range listed on the chart below, you can consider your business in line with what is average for your particular industry. ![Ecommerce sales](https://www.ironplane.com/hs-fs/hubfs/Imported_Blog_Media/Ecommerce_sales_chart-1.png?width=1029&height=979&name=Ecommerce_sales_chart-1.png) **Conversion Rates by Device** Consumers are not just using home computers anymore to do their online purchasing.  Smartphones and Tablets now play a major role in online consumerism.  Here [Monetate eCommerce Quarterly](http://monetate.com/research/) shows how conversion rates are dispersed over different devices.   ![device conversion rates](https://www.ironplane.com/hs-fs/hubfs/Imported_Blog_Media/device-conversion-rates-1.png?width=749&height=309&name=device-conversion-rates-1.png)   You may notice that the conversion rates for smartphones is significantly lower than the other devices. According to the [comScore Mobile Hierarchy](https://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs) report this “m-commerce gap” can be attributed to a number of factors including security concerns, difficulty of navigation and inability to see product detail.  To ensure your clients are getting the best experience when using their Smartphones, be sure to work with a developer to determine the best ecommerce solutions for your business. **Platform Comparison** What you choose for an platform can affect your conversion rates significantly.  You want to choose an eCommerce solution that fits your needs and can support your clients.  Similar Tech did a comparison of the top eCommerce platforms and Magento (the platform we specialize in) is the second most popular platform on the internet behind only Woo Commerce. ![platform comparison](https://www.ironplane.com/hs-fs/hubfs/Imported_Blog_Media/top-ecommerce-platforms-technologies-1.jpg?width=772&height=328&name=top-ecommerce-platforms-technologies-1.jpg)   **WooCommerce  vs Magento** We looked at a study done by Similar Tech, who took their comparison of Magento and WooCommerce further.  This study points out  that the two sites are most often used differently and for different industries.  For instance, Mageno comes out on top for shopping while WooCommerce is more often used for business sites. ![website categories](https://www.ironplane.com/hs-fs/hubfs/Imported_Blog_Media/top-website-categories-2-1-2.jpg?width=740&height=473&name=top-website-categories-2-1-2.jpg)         As you can see, many factors come into play when considering conversion numbers.  What platform you use, the industry  you are in and the devices your clients use all affect your bottom line.  If you would like to learn more about ways to help boost your conversion rates please contact one of our [Magento experts](https://ironplane.com/).  We can work with you to create the best website for your business. ## Read more related blogs [![What Leads to Shopping Cart Abandonment?](https://www.ironplane.com/hubfs/AdobeStock_636631534.jpeg) ](https://www.ironplane.com/ironplane-ecommerce-blog/what-leads-to-shopping-cart-abandonment) #### [What Leads to Shopping Cart Abandonment?](https://www.ironplane.com/ironplane-ecommerce-blog/what-leads-to-shopping-cart-abandonment) Discover the key reasons behind shopping cart abandonment and explore actionable solutions to improve your eCommerce conversion rates. [eCommerce Trends](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-trends) [eCommerce Website](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-website) [eCommerce Strategy](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-strategy) [Read More](https://www.ironplane.com/ironplane-ecommerce-blog/what-leads-to-shopping-cart-abandonment) [![eCommerce CRO Audit Guide: How to Get Clear & Actionable Insights](https://www.ironplane.com/hubfs/AdobeStock_432435637.jpeg) ](https://www.ironplane.com/ironplane-ecommerce-blog/ecommerce-cro-audit) #### [eCommerce CRO Audit Guide: How to Get Clear & Actionable Insights](https://www.ironplane.com/ironplane-ecommerce-blog/ecommerce-cro-audit) Learn how an eCommerce CRO audit can help you uncover insights to optimize your online conversion rates for your business. [eCommerce Business](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-business) [eCommerce](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce) [eCommerce Website](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-website) [eCommerce Development](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-development) [Read More](https://www.ironplane.com/ironplane-ecommerce-blog/ecommerce-cro-audit) [![Best Conversion Rate Optimization Tools in 2025](https://www.ironplane.com/hubfs/Best%20Conversion%20Rate%20Optimization%20Tools%20in%202025.jpg) ](https://www.ironplane.com/ironplane-ecommerce-blog/best-conversion-rate-optimization-tools-in-2025) #### [Best Conversion Rate Optimization Tools in 2025](https://www.ironplane.com/ironplane-ecommerce-blog/best-conversion-rate-optimization-tools-in-2025) In 2025, getting more sales from the visitors you already have is way more important than just trying to get more traffic. That's what conversion rate optimization (CRO) is all about. [eCommerce Optimization Series](https://www.ironplane.com/ironplane-ecommerce-blog/tag/ecommerce-optimization-series) [Read More](https://www.ironplane.com/ironplane-ecommerce-blog/best-conversion-rate-optimization-tools-in-2025) ![](https://www.facebook.com/tr?id=231485128905977&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jordan", "url" : "https://www.ironplane.com/ironplane-ecommerce-blog/author/kristin-jordan" }, "dateModified" : "2025-06-29T07:15:24.761Z", "datePublished" : "2018-11-01T04:00:00.000Z", "headline" : "Conversion Rates Statistics: How they Affect your Business", "image" : [ "https://www.ironplane.com/hubfs/Imported_Blog_Media/top-website-categories-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.ironplane.com/ironplane-ecommerce-blog/conversion-rates-statistics-how-they-affect-your-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ironplane.com/hubfs/2023_IronPlane_logo_navy.svg" }, "name" : "IronPlane" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "articleSection" : "eCommerce", "author" : { "@type" : "Person", "name" : "Kristin Jordan" }, "dateModified" : "2021-02-21T20:54:04.729-04:00", "datePublished" : "2018-11-01T04:00:00.000-04:00", "description" : "When an eCommerce business is assessing its success, it almost always comes down to conversion rates. 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