Case Study - Barbeques Galore

Case Study: Barbeques Galore

Established in 1980, Barbeques Galore is the largest specialty retailer of grills and outdoor living products in the U.S., with retail stores in the sunny states of California, Nevada, Arizona, and Texas.

Along with a strong online presence at bbqgalore.com, this multi-channel retailer provides an excellent customer experience either in person or virtually.

Barbeques Galore sells their own private-label products alongside other competing lines by top manufacturers in the grilling industry. With over one million in grill sales, they help customers find the right equipment for their setup, no matter how custom.

The Challenge

Barbeques Galore needed to streamline their ordering and fulfillment processes and integrate their Magento 2 website across multiple selling channels, including Amazon and Walmart. They also wanted to create custom catalog displays and feature purchasing and financing options for products and collections. In addition, they required a robust and customized solution to integrate various affiliate programs to help boost online sales and website traffic.

Additional challenges:

Sell products on Magento, Amazon, and Walmart, and sync all orders in Magento for order fulfillment.
Integrate multiple affiliate programs.
Offer financing and alternate payment methods to help customers purchase higher cost products.
Integrate Oracle ERP with the new Magento 2 implementation.

The Solution

IronPlane built a Magento 2 website on the Colibri foundation with added customizations to fulfill Barbeques Galore's needs. While exceeding the initial challenges, the customized solution met the new site requirements and served as a highly expandable platform for future website enhancements and integrations.

Magento 2 site with customized Colibri foundation.

M2E Pro integration enabling selling on Amazon and Walmart.

Affiliate integration allowing for multiple programs to be run through Magento 2 simultaneously.

Custom catalog displays highlighting more-affordable purchasing methods including financing program integrated with their Magento 2 platform.

Integrated Oracle ERP with Magento 2 in close coordination with ERP team.

The Results

Increased average order value 110.51% by offering more upsell/cross-sell options as well as more flexible payment methods.

Correspondingly, revenue increased by 325.17% due to enhanced features and load capability on the new site.

Average page load times decreased by 24.56% thanks to the Colibri foundation’s innate performance capabilities alongside stronger server architecture.

The number of transactions increased 101.97%.